No Coast Solar began to take shape in 2021. The founder and several key agents were working for a large nationwide company, worth nearly a billion dollars (sold for $850M two years ago, for scale). As they were working in between 18-25 states around the country (depending on the specific time of year), it became apparent that the solar industry is the modern day wild west, primarily comprised of greedy corporations and fly-by-night companies looking to make quick money and then move on, with no real intentions of establishing themselves as a company in it for the long haul. After a couple of years establishing relationships with countless individuals at all levels of the solar business, clients, and other home and business owners across the country, it became clear that strong, regional companies are in the best position for sustainable success.
While it was inevitably a strong local company, focused on long term success was exactly what the Midwest would eventually need, the environment was not yet primed. Then, in summer of 2023, Evergy announced their intention to introduce a Time of Use billing model. Once the announcement was made, the theoretical market of the future became a tangible reality. The founder of No Coast Solar had been operating as an independent agent, essentially a broker, for about six months at that point, and the path to bringing his experience and expertise home became clear.
